The popularity of Royal Enfield lies in the massive cult following the brand has garnered in the last decade or so. There are quite a few reasons for RE having such a dedicated fan base.
The Britishers many have left our country, but one of their company, the Royal Enfield India is here to stay. They are the producers of the legendary Bullet motorcycles. The Enfield Manufacturing Company which later became Royal Enfield was founded in 1893 in Redditch, Worcestershire. The first Royal Enfield motorcycle was built in 1901.
Hardliness & Class
Royal Enfield was used by the Army and then the police much before civilians got their hands on them. Because of this they got the image of hardiness and class that is reserved only for a select few.
Royal Enfield have been in niche market which hasn’t seen much competition. Also premium image portrayed by the company with high pricing and the legendary thumping sound produced by their engines are factors Royal Enfield motorcycles are still popular in India.
Here’s to start your journey and feel the Thump: Royal Enfield Ahmedabad